First, to get in the head of the prime searcher for engagement rings I started from the bottom, who buys the most expensive jewelry? Is it men or women? The answer is that it doesn’t really matter because primarily men are the one buying jewelry. However, the main differentiator is that men do not decide what is bought, the women primarily decide whether or not it is a diamond, black diamond, or something else entirely. The largest target audience that you want to select is when looking at your keywords is primarily the white ethnicity. This is due to the fact that they spend ten percent above average than the rest of the population on a diamond ring. Age matters as well this is the difference in what consumers are looking for. Everyone has done plenty of research on wedding bands regardless of their age because it is for someone they love. Age typically is a controlling factor for how much someone is willing to spend on a ring at jewelry stores. On average the younger, you are the less free money you have to throw around this is typically where searches for vintage engagement rings originate. Other similar ring types come up in this data segment that is more of a budget option. For example, silicone rings started out being very popular amongst military members and those who are very active. These seemingly cheap wedding rings became very popular as promise rings as well, however, are most popular amongst the young in general. Interestingly enough the purchase of ring for a woman almost always signifies the future search for men’s wedding bands. This is typical because men propose to women and then they search for men’s rings together. Typically the engagement rings for women are more expensive because of the diamonds in the center of most women’s rings. With women’s rings being so expensive though on average the market reacted to the “classic” styling of a women’s engagement ring. This is when rose gold engagement rings became so popular this is simply because at first, they were cheaper. The age category that spends the most money per capita in the market are those are in the range of fifty-five to sixty-four. They make up twenty percent of the jewelry sale in the world. Which goes to show as a marketer typically the older you are, the more free money you have to throw around. Whoever you are though, man or woman, young or old you will always want to see the wedding ring in person that you are buying for the one you love. That is exactly why one of the most searched for terms with wedding rings is jewelry store near me. A lot of diamond alternatives are coming into the market opposed to twenty years ago. Opal rings and other similar replacements for precious stones are coming into the marketplace. This is because at the end of the day people are always concerned about the total cost and that is why generally speaking cheap wedding rings are very popular with all data segmentations. When it comes to engagement rings all people want the most bang for their buck because they want the ring the end up choosing to absolutely wow the one they are proposing to. This along with the fact that you can never go back and buy a new ring that you used in your proposal. And you want it and the memories to last forever. This notion of a priceless cut wedding rings to present to your one and only will be around for forever, love has no bounds. Here are some useful links and pictures to look at when considering purchasing.